2min chapter

Marketing Against The Grain cover image

The Future Of Search in 2023 & Beyond (Hint: it’s not Google)

Marketing Against The Grain

CHAPTER

Are They Being So Slow to Roll That Out?

Kip: How do we use AI to get better answers without putting ourselves completely in a filter bubble, right? Discovery is just as important as search. Google have said they have AI things in the works and you know, are they being so slow? Kip says it's because they think they're more susceptible to bad press if things go wrong because they are a larger company.

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