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Jim Kalbach on Jobs to Be Done
The Informed Life
The Language of Jobs to Be Done Expulses All That From Your Vernacular
When you say human terms, I hear that as human terms in distinction to the drivers of an impersonal system. And one of the great benefits of the language of jobs to be done is that it expunges all of that from your vernacular. It's not this ethnographic type of thing. You just want to go in and get what you want and get out.
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