3min chapter

Outbound Squad cover image

Sam Mckenna on booking meetings without cold calling

Outbound Squad

CHAPTER

The Benchmarks With Email

We typically write three or five for a client to get started. We know that these aren't going to be perfect, and we know that they're not going to kill it. But what we want to do is start to track that data. Are you getting higher executive engagement on the week ends? And i'll tell you some of the people that i talk to about this. Im like, out you know, send your emal friday morning, and then send the second emal sunday morning. People are like, blasphemy. What a sunday emal. I love it. It's i sufficient abarel for asi to get excited. Happy faces.

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