Building a Pipeline, Getting Interest, Making It Rain

I think what exactly what you said is very important to point out is starting a conversation. And so we've really kind of softened up a lot of our language to be more interest-based. We're trying to give them some value and some insights to first start the engagement off. I mean, this has started, you know, several years ago, but really over the last six months to your point, it's become more and more necessary in order to cut through. Now, I love that. Thank you for sharing a bit about your background.

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