10min chapter

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131. Friction Fixing: How to Use Obstacles to Your Advantage

Think Fast Talk Smart: Communication Techniques

CHAPTER

Communicating for Growth

This chapter explores the vital role of effective communication in scaling businesses, emphasizing a mindset shift and the need for simplicity in messaging. Through a case study at AstraZeneca, it illustrates how reducing obstacles can enhance efficiency and foster a culture of curiosity and generosity in the workplace.

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