7min chapter

This is Love cover image

The Care and Keeping of You

This is Love

CHAPTER

The Origins of American Girl Dolls and Valerie's Role

This chapter delves into the history of the American Girl doll franchise and Valerie's journey working at Pleasant Company, the creator of American Girl Dolls. It explores the initial difficulties in sourcing vendors for accessories, the launch of new dolls like Felicity, and Valerie's transition to becoming the copywriter for the American Girl catalog. It also discusses the creation of the American Girl magazine and the speaker's surprise at being asked to write a book addressing young girls' questions about their changing bodies.

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