The Long Game, Not the Short Game

Our preparedness to engage in kind of costly commitment devices or signalling, is basically in sort of indication of class probity. And i think the problem with the shareholder value movement, by the way, and short term targets in business, is you are creating in businesses with a focus on the short term. You're creating psychopathic businesses. Consumers instinctively don't trust or like very much because everything they do seems to be focussed only on the immediate transaction. His great statement from america's most ful car salesman, when someone said, what makes you such goods to car salesmen? And he said, one very simple thing, a game. Every time some one, i sell some on