2min chapter

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SEO Is Dead… 5 Ways To Save Your Business In 2024

Marketing Against The Grain

CHAPTER

Evolution of Online Platforms and Google's Open Approach

This chapter explores the shifting dynamics of online platforms, highlighting Google's approach of directing users off-site versus platforms like meta and LinkedIn that aim to retain users within their ecosystem. Speculation on a potential shift towards closed platforms like OpenAI sparks a debate on the future of online content and its impact on the internet landscape.

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