Understanding consumer behaviour
5THWAVE - The Business of Coffee and Hospitality
00:00
The Biggest Pitfall in Restaurant Marketing
The biggest pitfall is not doing the research. The other thing to consider is the consumer psychology piece of once the customers are in that restaurant, how to make them feel welcome. There's a really, really interesting update that actually McDonald's recently did to their app. When you click through to the fries, it defaults to the medium option. But if you're not paying attention and you think that the middle is what you want to order, the sizes are actually labeled as small, large, then medium.
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