Contractor Evolution cover image

209. A Six Part System For Systemizing Your Contracting Business - Ian Ouwerkerk

Contractor Evolution

CHAPTER

Marketing and Talent Strategy in Contracting

This chapter explores the intricate connection between effective marketing strategies and robust recruitment practices in contracting businesses. It underscores the necessity of viewing the business primarily as a sales and marketing entity and emphasizes the importance of employer branding to attract talent. The discussion also highlights the critical role of investment in training and development, alongside thoughtful compensation structures to motivate employees.

00:00
Transcript
Play full episode

Remember Everything You Learn from Podcasts

Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
App store bannerPlay store banner