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209. A Six Part System For Systemizing Your Contracting Business - Ian Ouwerkerk

Contractor Evolution

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Marketing and Talent Strategy in Contracting

This chapter explores the intricate connection between effective marketing strategies and robust recruitment practices in contracting businesses. It underscores the necessity of viewing the business primarily as a sales and marketing entity and emphasizes the importance of employer branding to attract talent. The discussion also highlights the critical role of investment in training and development, alongside thoughtful compensation structures to motivate employees.

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