Interview: Adam Ferrier author of The Advertising Effect on why you should stop listening to your customer
Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
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Embracing Imperfection in Branding
This chapter explores how admitting flaws can enhance a brand's relatability and likability, referencing the pratfall effect. It discusses various strategies across industries, using examples from popular culture and successful marketing campaigns to illustrate the appeal of authenticity through imperfection.
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