Brand Promises and Their Impact on Organizational Trust

In this throwback episode, Leila (@LeilaHormozi) breaks down the four levels of expectations that every business must set, whether you're running a startup or scaling a team. Discussing core values, brand promises, departmental KPIs, and individual role benchmarks, Leila shows how great leadership starts with giving clear, actionable instructions.

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Welcome to Build where we talk about the lessons I have learned in scaling big businesses, gaining millions in sales, and helping our portfolio companies do the same. Buckle up, because we’re creating an unshakeable business.

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