I like that idea of the support team being like the team of first and last, which I think gets really powerful. The other side of it was interesting when you refer to me as like a VIP which obviously correct but there is a world where the customers desire is and the businesses are it might actually be slightly at odds. But even implicit in that like treat our VIPs with human servicing is an assumption that human services is better. So I think it's for that reason we want to vote together. It'll differ from business to business to one thing that we hear consistently when we talk to customers: Most customers don't care.