4min chapter

Masters of Scale cover image

Stacey Abrams: How to harness risk

Masters of Scale

CHAPTER

Navigating Market Entry and Fundraising Challenges

This chapter delves into the strategic methods used by a team to launch their product in high-demand settings, while highlighting the importance of product-market fit and early fundraising difficulties. It also addresses the psychological and sociopolitical barriers entrepreneurs face, particularly those from underrepresented backgrounds, and advocates for a more inclusive investment landscape.

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