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#96 How to Understand the Unit Economics of a CPG Company with Graphite Financial
The Startup CPG Podcast
The Different Bites of Retail and Amazon
I'm curious if you could also talk a little bit about some of the things you specifically think about for retail and for Amazon. You mentioned that you're seeing more and more brands on Amazon. And then retail is kind of its own separate beast, but I'm curious if there's any things that particularly come in mind for brands to be tracking in either of those channels. Yeah. What I find is it always takes longer than you think to do a role, get into the stores, get a rollout going. So trade-off is margins are lower, but CAC is better, so maybe it's actually better, right? A lot of companies, we see them moving away from Apple
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