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Enrich: There's a guy I worked with years ago named Randy Farmer. He has a 20-10 book so you can count on your fingers how old it is, called Web Reputation Systems. A lot of it is about how the bad actors on B2C and social networks subvert and break the systems and drive us nuts. Enrich: Well, Enrich, that advice is also worth quite a bit. That's really gold and that's something that's accessible to anyone who's listening to this podcast.

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