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22min chapter
Rethinking SEO in the age of AI | Eli Schwartz (SEO advisor, author)
Lenny's Podcast: Product | Growth | Career
Google's AI Evolution and SEO Strategies
This chapter explores Google's adaptation to generative AI technologies, particularly its Search Generative Experience (SGE) in response to ChatGPT. It discusses significant challenges such as monetization, misinformation liability, and the disruption of traditional SEO practices as AI-generated results increasingly dominate search outcomes. The conversation emphasizes the need for businesses to rethink SEO as a product development challenge, aligning marketing efforts with user needs amidst rapidly changing search behaviors.
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