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Building Your SaaS for the Right Persona with Sujan Patel of Mailshake

SaaS Origin Stories

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How to Talk to Customers to Make More Money

Don't intentionally take one person and three back and say, okay, I'm going to fix this. Let it sit, let it sit and eventually you'll have a laundry list of things that can be fixed. Even now we still talk to our customers every month. And yeah, it's great information. But don't tell me how good the software is. Like what do you want to see? What will help you personally make more money or like get better results?"

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