This chapter delves into the transformation of the entertainment market due to the rise of streaming platforms, highlighting the need for adaptability and creative intuition amidst changing production trends. It underscores the significance of taking calculated risks and being prepared for uncertain outcomes in order to thrive in the evolving industry landscape.
The streaming wars have reached a new inflection, as Netflix and Disney+ jostle for position, and in the process disrupt post-strike Hollywood. Paramount+ invested heavily in blockbuster veteran Alex Kurtzman to turn Star Trek into a distinguishing franchise. Now Kurtzman talks with Rapid Response host Bob Safian about the future of streaming, the end of TV’s golden age, and how courting Trekkies offers lessons for all customer engagement. Plus, Kurtzman shares behind the scenes stories of Star Trek’s past, present and future.
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