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#66: Expert Neurologist on Ways to Motivate Your Brain to Negotiate Effectively

The Persuasion Lab with Martin Medeiros

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Navigating Negotiations: Overcoming Fear and Enhancing Rationality

The chapter discusses the impact of fear on negotiations, exploring how anxiety can hinder the negotiation process. It delves into the neuroscience behind fear-based behaviors and offers practical strategies to strengthen rational decision-making during negotiations.

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