i often grimace when i see any any team outside of intercoma hear it mor like, kind of celebrate an outcome that they can't actually articulate why it happened. The engagement os imputs and outputs are pretty clean outcomes. I theis in we coud have ready successful marketing campain and see, sin ups across to board. Doesn't mean efference. Product got better, right?  Iht am, so talk to me about how do you a chase a sort of depart from an output? Weithout getting blinded by other, like, rising tides that might have helped us along the way.