Episode 195: #194: Chris Walker of Refine Labs — Creating Experiences that Build New Sales Patterns that Scale
Sales Leadership Podcast
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Demand Is the Precursor to Revenue
A lot of people misinterpret or confuse the definition of demand and look at it as lead gen. Demand is a desire for your target customer to want to use your product, not to collect their email address. If you don't have that, your revenue system becomes very inefficient because you're trying to convince people to buy something they don't want to buy right now.
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