How Do You Think About Developing a Go to Market Strategy?

I was laughing a bit on mute there, cause this was all just hitting a little bit too close to home. I theyk get something that we've both dealt with, for sure. What are some of the ways you think about improving some of this process? So i agree there's veris improved. The fragmentation is a great lens to put on things. And a lot y stock. How do you think about improve and and even alimating some of these key parts of gormarket? It also depends on the company's size. For example, in larger companies, one of the biggest issues is, like project management, get in getting approvals.