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4min chapter
How to Sell Without Selling Out with Andy Paul
Sales Gravy: Jeb Blount
Is There a Phase in Buying?
Gardener talks about four jobs that buyers have to accomplish in order to make a decision. He says you should look at buying as three phases, thes the what phase, the how phase and the who phase. Gardener: "You want your solution to be the one that is the choice they've made"
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