How Do You Write Content That Resonates With Your Clients?

How do you uncover that at scale across, you know, as many clients as you have? And again, most of my listeners are just trying to think, all right, we sell X widget. How am I supposed to resonate with a CTO in Silicon Valley when I've never been there? There's so much wealth of information that is out there that can be found simply through Google. You need to immerse yourself into the business and start looking up what some of those pain points are for your prospects.

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