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The Controversial Business Model of Planet Fitness
They discuss the low price membership and marketing tactics of Planet Fitness, including offering free pizza on Fridays, and the recent firing of the CEO.
In this episode Sal, Adam & Justin speak with Jason Phillips about the importance of the fitness industry and what can be done to improve it.
Why Jason believes the “expert space” will become regulated. (2:27)
One of the BIGGEST mistakes you can make as a trainer. (8:58)
How the ‘guarantee’ model is outdated. (10:35)
Why you need leverage to grow. (17:23)
How the COVID boom of digital fitness is causing a lot of lack of trust today. (19:55)
The dissonance between being extremely good at what you do and chasing the dollar. (28:15)
The consumer thinks fast and slow when in reality it’s yes or no. (37:07)
Engage in application! (42:51)
Be authentic. (45:17)
Highlighting businesses that he admires and why. (50:02)
KEY things to look out for to build a successful business. (55:38)
If you improve your health, EVERYTHING gets better. (1:06:18)
The mental health benefits of health & fitness. (1:08:11)
The MASSIVE opportunity for future coaches and trainers. (1:18:09)
Related Links/Products Mentioned
Special Promotion: NCI Scholarship
Visit PRx Performance for an exclusive offer for Mind Pump listeners!
October Promotion: MAPS Bands | Skinny Guy 'hardgainer' Bundle 50% off! **Code OCTOBER50 at checkout**
Mind Pump #2025: How To Be A Successful Fitness Coach With Jason Phillips
The Almanack of Naval Ravikant: A Guide to Wealth and Happiness
Mind Pump #2172: Five Commandments For Successful Personal Trainers
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Featured Guest/People Mentioned
Jason Phillips (@nci_ceo_jason) Instagram
Alex Hormozi (@hormozi) Instagram
Layne Norton, Ph.D. (@biolayne) Instagram
Stephanie Fusnik - CEO (@vitalityoet.stephanie) Instagram
Kay Cee Miller (@thrivingonkc) Instagram
Jared Hamilton | Coach (@realjaredhamilton) Instagram
Mason Mahoney (@masoncmahoney) Instagram
Audrey (@audreyyadamsfit) Instagram
Jen Gottlieb Keynote Speaker (@jen_gottlieb) Instagram
Shawn Stevenson (@shawnmodel) Instagram
Jay Ferruggia (@jayferruggia) Instagram
Thomas DeLauer (@thomasdelauer) Instagram
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Listen to the best highlights from the podcasts you love and dive into the full episode