SaaStr 673: How To Boost Your Net Retention Revenue (NRR) to Over 140% with Insider's CEO and CMO
The Official SaaStr Podcast: SaaS | Founders | Investors
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The Importance of a Culture of Customer Marketing
Customer marketing teams are lonely in the organization. They have to work with sales, customer success and customers. If they don't see this as a secondary task, if they're thinking in that mentality, your customer marketing team is set up for failure. As we always say, happy customers actually spread the word. And 77% of consumers are more likely to purchase a product or service when they hear about it from someone they trust. Get ready for the most anticipated event of the year, Saster Annual 2023.
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