B2BaCEO (with Ashu Garg) cover image

How to Scale Product-Market Fit (Rob Bernshteyn, CEO & Chairman, Coupa Software)

B2BaCEO (with Ashu Garg)

00:00

Is There a Balance Between Sales and Marketing?

Aparna Dinarkran is co-founder of Arise AI, a machine learning observability platform. She says product marketing and management is the most pivotal role within a software company. "Product marketing really could be everything, it could be nothing in a company," she says.

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