
How to Scale Product-Market Fit (Rob Bernshteyn, CEO & Chairman, Coupa Software)
B2BaCEO (with Ashu Garg)
00:00
Is There a Balance Between Sales and Marketing?
Aparna Dinarkran is co-founder of Arise AI, a machine learning observability platform. She says product marketing and management is the most pivotal role within a software company. "Product marketing really could be everything, it could be nothing in a company," she says.
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