Baba: I can see how it would impact my life to chunk together time where I'm just doing personal correspondence, personal communication and make that different from when I am doing more professional based communication. Do you do the personal stuff first and then the more professional or do you flip it the other way around? Is there a preference? Does it matter? One of the things that it's going to be an important piece of communication, I start spending time in the morning.
In one of our most popular episodes, professor of Marketing Baba Shiv shares his research on how emotions affect decision making. Knowing this, and applying techniques to help guide our audience through information and emotion, can help us make our messages stick. In this best-of episode we've included extra footage from Matt Abrahams's conversation with Shiv from November of 2020 that touches on how to best approach writing emails.
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