4min chapter

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Marketing web3: Audience, Community, More

a16z Podcast

CHAPTER

The Importance of Having Access to the CEO

The biggest failure modes we see in serotonin projects are when marketing is in a silo. If there is not a lot of access to the ultimate decision maker, perhaps a founder, perhaps a CEO, then the actual marketing activities can actually see the light of day. The more connection that they have to the founders, the better. They need to be able to run things by them very quickly. Otherwise, they just can't do their job.

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