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Ping & Persuade: How to Win in the Era of Always-On Communication | Andrew Brodsky

The Art of Charm

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Navigating Modern Communication

This chapter explores the evolution of communication methods from traditional platforms to modern ones like TikTok, focusing on factors such as media richness and synchronicity that affect interactions. It emphasizes the need for strategic communication, introducing the 'ping' framework to enhance effectiveness in both social and professional contexts.

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