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From making $6/week selling worms to making $110M+

My First Million

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The Power of Language in Branding and Growth

This chapter delves into the significant impact of language on societal perception and marketing outcomes. It highlights how strategic naming and branding decisions, particularly in the gaming industry, can lead to remarkable growth and user engagement. Through anecdotes of successful branding transformations, the narrative illustrates the delicate balance between product intent and market demand.

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