Consumer-Centric Fundraising Strategies

Welcome to Season 4 of The J Curve 🎙️

It’s rare to meet a founder who bootstrapped for two decades—then brought Warburg Pincus, SoftBank, and Microsoft onto his cap table. This week, I sat down with Roberto Oliveira, founder of Blip, the company powering billions of conversations across WhatsApp in Latin America. We covered a 25-year founder journey that began with mobile phone booths and evolved into one of Brazil’s most powerful AI platforms.

Here’s what we cover:

♢ Why websites and apps are being replaced by messaging—and how brands need to adapt now

♢ How AI is transforming sales, marketing, and customer service

♢ Why Brazil is the perfect lab for the future of business

♢ The playbook for taking Blip global, where the biggest opportunities lie, and why the U.S. is lagging behind

This one’s about product timing, strategic architecture, and building a truly global company—starting from Belo Horizonte.

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