9min chapter

The Big Story cover image

Why dynamic pricing isn’t off the menu entirely

The Big Story

CHAPTER

Navigating Dynamic Pricing in the Restaurant Industry

The chapter explores the introduction of dynamic pricing by a company and the subsequent public backlash. It discusses the controversies and misunderstandings surrounding this pricing strategy, especially in the context of fast food vs. sit-down restaurants and the implications for class divides. Additionally, the chapter touches on the challenges faced by the restaurant industry such as food inflation and rising labor costs, highlighting dynamic pricing as a potential solution.

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