Why dynamic pricing isn’t off the menu entirely
The Big Story
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Navigating Dynamic Pricing in the Restaurant Industry
The chapter explores the introduction of dynamic pricing by a company and the subsequent public backlash. It discusses the controversies and misunderstandings surrounding this pricing strategy, especially in the context of fast food vs. sit-down restaurants and the implications for class divides. Additionally, the chapter touches on the challenges faced by the restaurant industry such as food inflation and rising labor costs, highlighting dynamic pricing as a potential solution.
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