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Navigating Podcast Growth and Sponsorship Alignment
Exploring the expansion of a podcast's audience and the strategic partnership with sponsors, delving into initial listenership figures and the evolution of podcasting. Insights shared include challenges of integrating paid content and a historical perspective on podcast advertising.
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Mercury. Mercury is the fintech startups use for banking* and all their financial workflows. Paying bills, staying in control of company spend, and closing the books doesn't need to be so complex — that's why Mercury powers it all from the one thing every business needs: the bank account. Join 200K startups who use Mercury to operate at their best at http://mercury.com *Mercury is a financial technology company, not a bank. Banking services provided by Choice Financial Group and Evolve Bank & Trust, Members FDIC.
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Todays show:
Jason kicks off Ask Jason live! 5 live guests ask questions on key topics, including finding job opportunities (1:43), the “likely winner” and “definitive winner” framework (26:19), how a non-AI startup with traction can stand out to potential investors (1:04:05), and more!
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Timestamps (0:00) Jason kicks off another Ask Jason with 5 live guests!
(1:43) Dustin asks about how to find job opportunities and market his generalist skills
(9:50) Vanta - Get $1000 off your SOC 2 at http://www.vanta.com/twist
(10:42) Dustin asks about how to find job opportunities and market his generalist skills
(24:57) Squarespace - Use offer code TWIST to save 10% off your first purchase of a website or domain at https://www.Squarespace.com/twist
(26:19) Francis asks about defining the terms "likely winner" and "definitive winner" in a strategic framework using specific metrics
(39:15) Mercury - Join 200K startups who use Mercury to operate at their best at http://mercury.com
(40:17) Mathew asks about choosing between mission-aligned sponsors and more lucrative, unrelated advertising opportunities for his podcast
(52:23) Jason asks whether to continue low-cost growth strategies or seek seed funding to boost growth through advertising, as their product is the advertising itself
(1:04:05) Douglas asks about how a non-AI startup with traction can stand out to potential investors
(1:15:37) Host or join Founder Fridays! Go check out https://founderfridays.tech
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Send us your questions for the next episode of Ask Jason LIVE! http://www.thisweekinstartups.com/askjason
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Follow Jason:
LinkedIn: https://www.linkedin.com/in/jasoncalacanis
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Subscribe to This Week in Startups on Apple: https://rb.gy/v19fcp
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Thank you to our partners:
(9:50) Vanta - Get $1000 off your SOC 2 at http://www.vanta.com/twist
(24:57) Squarespace - Use offer code TWIST to save 10% off your first purchase of a website or domain at https://www.Squarespace.com/twist
(39:15) Mercury - Join 200K startups who use Mercury to operate at their best at http://mercury.com
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Great 2023 interviews: Steve Huffman, Brian Chesky, Aaron Levie, Sophia Amoruso, Reid Hoffman, Frank Slootman, Billy McFarland
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Check out Jason’s suite of newsletters: https://substack.com/@calacanis
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Follow TWiST:
Substack: https://twistartups.substack.com
Twitter: https://twitter.com/TWiStartups
YouTube: https://www.youtube.com/thisweekin
Instagram: https://www.instagram.com/thisweekinstartups
TikTok: https://www.tiktok.com/@thisweekinstartups
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Subscribe to the Founder University Podcast: https://www.founder.university/podcast
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Founder University: Cohort 8 begins May 9th. Apply here: https://www.founder.university
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Listen to all your favourite podcasts with AI-powered features
Listen to the best highlights from the podcasts you love and dive into the full episode