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18min chapter
25 Years of (Product-Led) Growth: Actionable B2B Lessons From Leah Tharin
Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast
Navigating the Maze of Marketing Terms and Metrics
The chapter explores the confusion in marketing terminology and metrics, emphasizing the importance of clear definitions. It delves into product-led growth (PLG) and its significance in the B2B software industry, contrasting it with sales-led approaches. The discussion also covers the challenges and scenarios faced by B2B companies transitioning to product-led strategies amidst increasing market competition.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode