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E12: How to charge more than everyone else for what you do

The Unscheduled CEO

CHAPTER

Charging Higher Prices for Longevity

The chapter delves into the rationale behind charging higher prices for products and services to ensure sustainability and longevity. It emphasizes the importance of determining one's day rate based on desired monthly income and work days per month. The speakers discuss the impact of charging premium prices on personal drive, professional growth, and the perception of value.

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