Mixed Signals from Semafor Media cover image

How Dating Apps Survive in the Age of Digital Exhaustion, with Tinder’s Melissa Hobley

Mixed Signals from Semafor Media

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The Revenue Dynamics of Dating Apps

This chapter discusses marketing insights on AI and consumer behaviors, particularly focusing on Tinder's subscription-based revenue model. It explores the implications of this approach for user behavior and participation in the dating app landscape, illustrated through a bar analogy.

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