Todd Toback breaks down the exact system he uses to turn direct mail into a long-term, high-ROI investment. If you’re frustrated with crowded cold-calling and texting channels, this episode shows why the most successful wholesalers still rely on postcards and how to make them work consistently.

This is a no-fluff breakdown of the 10 principles that actually drive profit, not just response rates.

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Show notes:

(1:03) Beginning of today’s episode
(2:09) Why are the most successful wholesalers still using direct mail—and why do most people quit too early.
(3:39) Consistency is everything
(6:25) Use proven mail pieces
(8:28) Why do the best lead come from the tail end of mailing
(10:33) Measure ROI not expenses
(12:04) Recap of the principles

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Resources:

No Limits Selling System
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