Tyler Perry: I didn't enter the business thinking zeitgeists. What I wanted to do was establish, just tell stories that people who came from where I came from and felt like me wanted to see. He says great storytelling has to be real and authentic; this has always been true of mass media. "If you do it all well, people not only want to see it over and over again, they take great pride in helping you discover it too"
To achieve true cultural impact, follow authentic storytelling and spot untapped consumer needs. Recorded live at the Masters of Scale Summit in San Francisco, filmmaker and entrepreneur Tyler Perry and Netflix’s co-CEO Ted Sarandos talk with host Reid Hoffman about redefining culture, evaluating the playing field, and ignoring conventional wisdom. Sarandos explains how scaling the personal touch of curation and taking risks evolved Netflix into a streaming juggernaut. Perry shares insights about the importance of ownership and how creating his own seat at the table spawned the largest film production company in the U.S.
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