How Can I Stand Out in the Byers Inn Box?

How can you stand out in the byers inn box? I try and think of their inbarxs, what it looks everything from the subject lines they're getting all the way to the structures. My favourite one was, i found out that one of my prospects loves hot dogs. So not using that jargony terms, like, wegin to ten times your ro wi an, stuff like that, but using things that if you find something that's personal to them. That's gon o make you stand out.