Ralph and Lauren tackle the biggest IT outage in history and how businesses can turn these situations into marketing opportunities. They share strategies for leveraging current events to boost brand visibility and engage customers in meaningful ways. From creative marketing ideas to the importance of memorable customer interactions, this episode will leave you rethinking your approach to business growth!
Chapters:
- 00:00:00 - Welcome to Perpetual Traffic Podcast
- 00:01:00 - Telegram Tidbits: Join the Party
- 00:02:00 - Metrics Mania: Today’s Hot Topic
- 00:03:30 - Sponsor Shoutout: Jim Weed’s Wonder Brew
- 00:05:30 - IT Apocalypse: The Largest Outage Ever
- 00:08:00 - Newsjacking 101: Marketing Goldmine
- 00:11:00 - Real-Time Relevance: Staying Ahead with News
- 00:14:30 - Brainstorm Bonanza: Creative Marketing Hacks
- 00:19:00 - Tactical Tactics: Turning Ideas into Action
- 00:25:31 - Memorable Moments: Creating Lasting Impressions
- 00:29:59 - Wrap-Up: Final Thoughts and Future Steps
LINKS AND RESOURCES:
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Mentioned in this episode:
Unbounce - Code PT10off
