The Fragility of Ideas

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Apple has sold over a trillion dollars of iPhones and that works out to two billion units over two billion units sold embarrassingly I didn't even get my first iPhone to like 2012. Steve Jobs also famously said Innovation is saying no a thousand times So like you could say no a lot during like the iPhone process and all the steps that took to that.

Trung does a deep dive on the 2007 iPhone launch. He discusses Apple’s design process, the iconic iPhone Keynote, what was the first killer app?, why Jobs hated the App Store, the history of multi-touch, Gorilla Glass and much more.

Timestamps:

(00:00:00) - Intro

(00:07:07) - The Convergence of Technology Theory

(00:09:58) - The Fragility of Ideas

(00:15:11) - iPhone Background

(00:18:51) - iPhone's Success by the Numbers

(00:21:06) - The iPhone Development Story

(00:27:40) - Multi-touch Story

(00:42:43) - Apple's Previous Phone Project?

(00:46:08) - The Grind of Building the iPhone

(01:04:22) - The Inside Story of the Iconic iPhone Keynote

(01:07:00) - The Carrier Deals

(01:07:57) - Why Steve Hated the App Store

(01:11:18) - How to build trust with you end-user

(01:13:29) - Gorilla Glass Story

(01:21:16) - Summarizing the iPhone Story

(01:27:42) - Awards and Biggest Lessons

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