How to Be a Successful Small Team in Marketing and Labeling

ICNOSTX is a small team of four developers working on the first-person adventure game. They are using an automated system to help them with marketing and labeling, which they say makes it easier for people to identify their work. ICNOSTX: Would you recommend this approach to other small teams? And I will also add the bonus questions of how you guys like do you not have a company set up because I think not having that can make things more complicated at times. So is there like a black label company behind this? I mean, everything goes through the full version.