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Search Engine Optimization
S o may sound like some mythical and even magical concept if you don't know much about it. Let me tell you, it's really not that difficult to understand the basics that will help you play nicely with search engines. But first i want to shed some light on keyword difficulty. Entire companies are built to capture the high value traffic from search engines. So inherently, it's more difficult to compete for some search key words than others. By improving domain ranking, you put yourself in a better position to compete for difficult keywards.