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7 Marketing Trends & Opportunities for 2023
Marketing Against The Grain
The Rise of the Rest in Advertising
Google and Facebook's market share for advertising in 2022 was 48.4%. That was the first time that their combined market share has been under 50% since 2014. The ad landscape is going to diversify and it's going to become less dominated by Google and Facebook in 2023. Netflix will be rolling out ads, Reddit and TikTok are becoming more important discovery channels.
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Listen to the best highlights from the podcasts you love and dive into the full episode