3min chapter

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch cover image

20Product: Calendly CPO Annie Pearl on Why All PLG Companies Eventually Need to Embrace Enterprise, Why it is Easier to Scale into Enterprise than Visa Versa and the Calendly PLG Playbook; What Works and What Does Not?

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch

CHAPTER

Product Strategy

How do you approach resource allocation? I think this really depends on where you are in your company's growth. A good time horizon for the combination of the product vision and strategy is call it two to three years. As companies go into scale and get larger, sort of that culture of innovation, you have to really foster that. And so the resource allocation can really be driven by a clear and articulate product strategy.

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