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How Important Are Touch Points for B to B Sales?
People need to know you first. O if they need to like you, and they need to trust you to buy from you. So what i try to emphasize is putting touch points out there that'll allow people to know you, like you and trust go. I want companies talking about me at the water cooler,. Very god. Not enough people are taking advantage of this. And instead of doing what everybody else does, which is the goand try and pitch and span people, the first road block is to get your prospects connected with you.