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Building Friendships with Clients in Real Estate
The chapter focuses on organically developing friendships with clients in the real estate industry, highlighting the benefits of inviting clients on neighborhood tours to understand their preferences and uncover hidden gems. It explores a unique client engagement method involving a drive where clients point out houses they like, educating clients about property values and strengthening relationships. The conversation also delves into the importance of communication, follow-up, and setting boundaries with agents for successful outcomes in real estate dealings.