Teresa Torres offers a rare sneak peek behind the curtain of how she runs her business. How can you maximize your chances when you’re reaching out to people like us who have limited attention to go around?
What is our pricing strategy for what we do, and how did we come up with it? How does Teresa’s demand generation differ from Marty Cagan's or mine?
takeaways
- Coaching should be a mutual investment of time and resources.
- Not all requests for help are equal; specificity matters.
Sound Bites
- "I charge a speaking fee to protect my energy."
- "Be brief when reaching out for help."
Chapters
01:13 Understanding Introversion in a Social World
04:02 Setting Boundaries: The Challenge of Social Requests
08:15 The Value of Speaking Engagements and Energy Management
12:09 Crafting Effective Requests: The Importance of Specificity
15:27 Navigating the Landscape of Help Requests
20:30 Monetization and Value: Setting the Right Price
30:12 The Evolution of Pricing Strategies
37:19 Final Thoughts: The Importance of Investment in Coaching
Send us a text
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