Valuing Services: Pricing Strategies and Perception

Teresa Torres offers a rare sneak peek behind the curtain of how she runs her business. How can you maximize your chances when you’re reaching out to people like us who have limited attention to go around?

What is our pricing strategy for what we do, and how did we come up with it? How does Teresa’s demand generation differ from Marty Cagan's or mine?

takeaways

• Coaching should be a mutual investment of time and resources.
• Not all requests for help are equal; specificity matters.

Sound Bites

• "I charge a speaking fee to protect my energy."
• "Be brief when reaching out for help."

Chapters

01:13 Understanding Introversion in a Social World

04:02 Setting Boundaries: The Challenge of Social Requests

08:15 The Value of Speaking Engagements and Energy Management

12:09 Crafting Effective Requests: The Importance of Specificity

15:27 Navigating the Landscape of Help Requests

20:30 Monetization and Value: Setting the Right Price

30:12 The Evolution of Pricing Strategies

37:19 Final Thoughts: The Importance of Investment in Coaching

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